Lip Balm

Skincare in the Age of Aquarius

Image from fresh.com

Image from fresh.com

Fresh is one of the few cosmetics companies to use astrology in their product development and marketing. One way they’ve applied this technique is to name their famous lip treatment after the signs. For example, my husband recently received an e-mail about an Aquarius lip treatment. Aquarius is the sign of the future, and the formula matches the sign. They include a smart ingredient called Ascorbyl Tetraisopalmitate that is an oil soluble version of Vitamin C. Since the lip treatment is largely comprised of deeply nourishing oils, this is a futuristic, technologically advanced ingredient that will yield long term results, like the sign Aquarius! It also contains sunscreen to protect from future damage, another Aquarian theme. 

I remember first trying the Fresh lip treatment over a decade ago and was impressed by its unique texture and moisturizing ability. All of these years later, I still believe it to be one of the best. I guess Lev and Alina, the founders of Fresh, were thinking about the future all along, and honoring their Aquarian vision as the water bearers that they are. Purchase this wonderful product.