Fresh is one of the few cosmetics companies to use astrology in their product development and marketing. One way they’ve applied this technique is to name their famous lip treatment after the signs. For example, my husband recently received an e-mail about an Aquarius lip treatment. Aquarius is the sign of the future, and the formula matches the sign. They include a smart ingredient called Ascorbyl Tetraisopalmitate that is an oil soluble version of Vitamin C. Since the lip treatment is largely comprised of deeply nourishing oils, this is a futuristic, technologically advanced ingredient that will yield long term results, like the sign Aquarius! It also contains sunscreen to protect from future damage, another Aquarian theme.

I remember first trying the Fresh lip treatment over a decade ago and was impressed by its unique texture and moisturizing ability. All of these years later, I still believe it to be one of the best. I guess Lev and Alina, the founders of Fresh, were thinking about the future all along, and honoring their Aquarian vision as the water bearers that they are. Purchase this wonderful product.

From Beaumiroir **https://tinyurl.com/y7hb3u7g Bite Beauty**

Many people ask “How did you become an astrologer?” It’s the most salient question as there are only a few schools dedicated to the study of astrology, and astrology itself is not an explicit part of everyday culture. Yet it permeates the thoughts and feelings of many creative persons and intermittently captures the imagination of most people. Before I was an astrologer, I was a makeup artist and cosmetics consultant, and some note the “makeup” of the name “Inner Makeup” my astrology practice. While I found the work of aesthetics gratifying, most clients enjoyed my presence more than my makeup artistry. Many makeup artists are true craftsmen of aesthetics whereas unbeknownst to me, I was engaging in Kosmos, “ordering and adorning” human beings, the root of the word cosmetic.

What does it mean to adorn a person in the classical sense of Kosmos? It means bringing forth structures perceived as harmonious and beautiful without creating rigid, stifling structures that befall the worst of the makeup arts. It means unearthing hidden, beautiful shapes in the space of a resonant, authentic expression of oneself.

Cosmetic companies are catching onto the power of astrology, as I’ve noticed Estee Lauder and Fresh creating products with Susan Miller that reflect the heavens. But for me, the work is now invoking and adorning that which comes from within, star stuff that lives on in each one of us.

Skincare in the Age of Aquarius

Makeup and Kosmos